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VW - TRANSPORTER + AMAROK

What?

Press ad to celebrate Volkswagen’s Transporter being

awarded most fuel-efficient van in its class.

 

How?

The idea – a visual mnemonic of a spider web

spanning the fuel release cap on the side of the van. 

Simple, quick and rewarding.

 

Where?

Press

What?

Reactive press ad during the 2009 financial crisis to promote Volkswagen’s powerful yet fuel-efficient Amarok pick-up.

 

How?

Simple, arresting, topical headline combined with an existing image of the vehicle on the roof of a city building. Great cut-through, cost-effective and turned around fast.

 

Where?

Press

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