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John Maskell Bell
CONCEPT | COPY | BRAND
VW - TRANSPORTER + AMAROK
What?
Press ad to celebrate Volkswagen’s Transporter being
awarded most fuel-efficient van in its class.
How?
The idea – a visual mnemonic of a spider web
spanning the fuel release cap on the side of the van.
Simple, quick and rewarding.
Where?
Press
What?
Reactive press ad during the 2009 financial crisis to promote Volkswagen’s powerful yet fuel-efficient Amarok pick-up.
How?
Simple, arresting, topical headline combined with an existing image of the vehicle on the roof of a city building. Great cut-through, cost-effective and turned around fast.
Where?
Press
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