John Maskell Bell
CONCEPT | COPY | BRAND

What?

Campaign to promote a new range of Philips kitchen gadgets, designed and endorsed by Jamie Oliver.

 

How?

We let Jamie be himself, to do what he does best. As everyone’s favourite chef and self-branded family man, we captured Jamie at home cooking for the kids to show how you can save time in the kitchen, whilst whipping up simply delicious meals.

 

Where?

TV / press / digital / retail