John Maskell Bell
CONCEPT | COPY | BRAND

comparethemarket.com - STAR WARS

What?

Campaign to launch new Limited Editions Jedi meerkat toys 

created in celebration of the 40th Anniversary of Star Wars.

How?

The big idea; ‘The galaxy’s biggest fans’. In this campaign, Aleksandr and Sergei have made toys inspired by their favourite Jedi characters. We launched off with a film that sees Aleksandr get a visitor from the dark side. Or so we think…

Where?

Online / social / digital / CRM