John Maskell Bell
CONCEPT | COPY | BRAND

What?

Launch Voke – the world’s first quit smoking aid to be licensed by

The Department of Health. It looks like a cigarette but works like an

asthma inhaler, delivering a cool, minty shot of pure nicotine.

 

How?

The big idea; ‘Not smoking has never felt like this’. A creative platform that

allowed us to be disruptive and arresting by using familiar smoking imagery

and iconography, and even subverting the ubiquitous health warnings

found on cigarette packs.

 

Where?

Outdoor / press / digital