John Maskell Bell
CONCEPT | COPY | BRAND

What?

Brand re-launch to shake Club Wembley's corporate stigma and reconnect with the passionate fan.

 

How?

The big idea: 'I WAS THERE'. A campaign that reminds the nation that Wembley is where you go to experience moments that go down in the history books - a chance to be part of the country's sporting, musical and cultural past...and its future.

 

Where?

Online / press / digital / DM / social