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John Maskell Bell
CONCEPT | COPY | BRAND
POWERADE ION4 - SIX NATIONS
What?
Reactive ads for Powerade ION4 (sponsors of England Rugby) during the RBS 2011 Six Nations series.
How?
Simple headlines that incorporated the product name to reinforce Powerade's performance message in the context of England victories during the series.
Where?
Press / outdoor
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